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E-Marketing Performance Blog

Unlocking the Linking Myths

How can you make links work for you? Which links are the best? Which links are the worst? How can I rent links?

If you find yourself asking these questions, you may want to check out Aaron Wall’s article, “The All Powerful Link Myth.”

“If your inbound link profile sticks out as abnormal your site may not rank as high. Powerful links can help, but it is usually far cheaper and more effective to build many low power links than to go after a single or few high power links.”

“Being a paid inclusion partner with a top portal is similar in effect to depending on a single or few powerful sites for the bulk of your link popularity. If they want more money then you either pay up or watch your rankings crumble. If your relationship sours then you are probably just out of luck.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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