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E-Marketing Performance Blog

The Length Some People Would Go…

Trudging through what seems like an endless amounts of keywords can take an extreme amount of patience. As I’ve experienced my first few opportunities of researching keywords, I’ve noticed some similarities amongst typical search terms.

As Katie pointed out so eloquently in a previous blog, one of the first words I attempt to knock out is free. I’ve scoured the web at times searching for cheap or deeply discounted products in the past but have never had any luck finding free diamond rings or free Dell Computers. Consumers dig themselves into a deep trap when they click on a site supposedly offering a free product. These customers could have visited your site which you’ve spend hours working on and fine-tuning. But because of man’s inherit need to be cheap, you’ve just lost another customer.

As an SEO, this makes my life difficult. I’m coming to realize that it appears to be a bit easier to understand the way search engines work. Attempting to discover the human mind is my biggest struggle.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to The Length Some People Would Go…

  1. Rob, I agree the keyword “free” gives me mixed feelings. On the one hand it’s very a very popular search term, on the other hand is the person who is searching for “free” whatever going to ever buy something when they get to the site. The end result is usually a low conversion rate, unless you’re actually trying to get free users.

    Another keyword that gives me fits is “cheap.” Like free, it’s a very popular search word, but “cheap” has the negative connotation of being poor quality. So, do you really want to plaster “cheap” all throughout your on-page optimization elements? The thought makes me cringe.

    – Paul