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E-Marketing Performance Blog

What is "Quality Content"?

Aaron Wall, author of the SEO Book shares ideas for quality content and what to do and what not to do when writing body copy for a web site in his article, “What is Quality Content?

“Lots of people tell you to make quality content, but they fail to ever define what quality is. What quality are people talking about when they say make quality content?”

“People are not interested in linking into a new competitor and saying “this guy really knows what he is talking about.” It is far easier to create good ideas worth spreading than trying to spread your commercial interests.”

“The best way to do SEO is to not need to worry about it. The way to do that is to create ideas that will naturally want to spread. Call Aaron Wall, SEO consultant does not sell.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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