Paul Chaney’s article entitiled, “The ‘Real’ Value Of Press Releases, Search Engine Marketing,” talks about how press releases have a certain value for search engine marketing.
“Thanks to the distribution capabilities of sites like PR Newswire and PR Web, your press release gets syndicated to a number of high quality, high traffic sites including Yahoo! News, Google News, and others.”
“As far as public relations is concerned, I agree with both Amy and Steve that blogs ARE the new PR. However, I don’t see a need to “throw the baby out with the bathwater” and reject press releases off-hand. “