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E-Marketing Performance Blog

The Value of Press Releases

Paul Chaney’s article entitiled, “The ‘Real’ Value Of Press Releases, Search Engine Marketing,” talks about how press releases have a certain value for search engine marketing.

“Thanks to the distribution capabilities of sites like PR Newswire and PR Web, your press release gets syndicated to a number of high quality, high traffic sites including Yahoo! News, Google News, and others.”

“As far as public relations is concerned, I agree with both Amy and Steve that blogs ARE the new PR. However, I don’t see a need to “throw the baby out with the bathwater” and reject press releases off-hand. “

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