This article from eMedia Wire.com talks about how basic site optimization is sometimes not enough for the #1 position. It goes on to explain about optimized press releases and RSS feeds, or Really Simple Syndication feeds.
“A critical component of search engine ranking involves the number of web sites that link back to the home page. Naturally, the ranking and relevance of these other sites is a factor. The goal, then, becomes to generate a large number of quality links to the home page.”
“RSS makes it easy to display high-quality, relevant news on your site, and to syndicate your news and content elsewhere. You can use an RSS feed for a variety of types of content: product news, press releases, and technical articles.”