Blogs are one of the biggest trends right now on the web. Even every non-professional, casual internet using, run-of-the-mill John Doe (or Jane Doe) has a blog. Usually it’s used as an online diary where they post what they did for that day or their thoughts that they had during math class or what not. But for the professional, blogs have become a great tool for search engine rankings.
But why do the search engines love them so much? This is explained in the article, “Why Search Engines Love Blogs” by Aaron Wall
“A blog is nothing more than a dated journal or the software used to make it. What makes a blog special is that many random individuals have the ability to show their take on the world around them.”
“While a single blog has very little effect, the social setting and fast feedback loops of the internet can get a few people to parrot what one person says.”
“Many news stories come and go without much fan fair. Typically many of these stories have little social consequence.”