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E-Marketing Performance Blog

Why Search Engines Love Blogs

Blogs are one of the biggest trends right now on the web. Even every non-professional, casual internet using, run-of-the-mill John Doe (or Jane Doe) has a blog. Usually it’s used as an online diary where they post what they did for that day or their thoughts that they had during math class or what not. But for the professional, blogs have become a great tool for search engine rankings.

But why do the search engines love them so much? This is explained in the article, “Why Search Engines Love Blogs” by Aaron Wall

“A blog is nothing more than a dated journal or the software used to make it. What makes a blog special is that many random individuals have the ability to show their take on the world around them.”

“While a single blog has very little effect, the social setting and fast feedback loops of the internet can get a few people to parrot what one person says.”

“Many news stories come and go without much fan fair. Typically many of these stories have little social consequence.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to Why Search Engines Love Blogs

  1. edwina says:

    A blog is nothing more than a dated journal or the software used to make it. What makes a blog special is that many random individuals have the ability to show their take on the world around them.Many of these blogs do not add much content to the web, but a couple special ones add some of the best writing in the world. I would argue anyone who stated that script driven commerce websites added more value to the internet than the personal expression offered on personal websites.
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    edwina