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E-Marketing Performance Blog

3 Responses to Using Account Organization to Spend PPC Dollars More Intelligently – Part 1

  1. Harry says:

    This is a smart way to do things. If the marketer and discuss finances with the financial director, it will help stream line the process – knowing how much you can spend…

  2. Vlad says:

    Even more than that, splitting AdWords campaigns over each product, you can refine even more by making separate campaigns, for each product, for content network, images on content networks and search and playing with the budget , testing between them.

  3. It’s quite obvious and simple. However, most of the small and medium sized companies have problems calculating their profit margin per visitor of per product sold. How strange it might sound, as a PPC marketeer, I always have to calculate those figures for my clients myself.