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E-Marketing Performance Blog

Upcoming Web Marketing Workshop: How to Integrate Search, Social Media and Content

How to Integrate SEO, Social Media and Content MarketingBecause we do business in the “do-it-yourself” capital of the world (yes, that would be the American Midwest), we’re offering a marketing training seminar on how to integrate search engine optimization (SEO), social media and content into a Web marketing plan. This half-day workshop will be held on Wednesday, November 16, from 8:30 a.m. to noon at the Gateway Event & Conference Center in North Canton, Ohio – just a short drive from Cleveland, Akron and Canton.

Our CEO Stoney deGeyter, a nationally recognized authority in search engine optimization (SEO) and online marketing, and I will be sharing strategies that you can immediately begin using to boost your website’s rankings, usability and conversions. Some of the topics we’ll delve into include:

  • The synergy between content, search engines and social media.
  • Destination search engine marketing (SEM) and the six building blocks of a destination website.
  • Creating content that impacts your audience, page rankings and conversions.
  • Title tags, meta descriptions and headings, oh my! A guide to wading through the technical stuff.
  • Why building quality links to your content matters.
  • How to establish social media goals and match them with appropriate tactics.
  • Recognizing the differences between social media sites and how to engage those who use them.
  • The definition of viral marketing and how to generate ideas that have the potential to spread.

The cost for the marketing training class is $149 per person and includes a continental breakfast, snacks and unlimited beverages throughout the event. Register by October 31 and receive early bird pricing of $99 per person. Seating is limited to ensure a small-group setting with opportunities for question-and-answer sessions.

Registration is available online at http://ppmkgtraining.eventbrite.com/.

For more information, contact Maria Paschen at Pole Position Marketing at 1.866.685.3374.

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