Unlike many in our industry I’m not against what some consider annoying forms of advertising and marketing. I don’t have a problem with cold calling, I don’t think all unsolicited emails are spam and I don’t think there is anything wrong with direct mail.
Many of these things are frowned upon in the SEO industry, and I understand why. It’s because there has been an abundance of “SEO” companies that engage in these methods, perform crappy service and ultimately rip people off. Every industry has its thieves. The ones in the SEO world have created a black mark that makes the entire industry look bad and has caused many in our industry to frown on legitimate forms of advertising.
Before I go any further, let me state I’m not for blind cold calling or email spamming. Good marketing via direct mail is highly targeted, not just sent to random addresses. The same holds true for cold calling and email marketing. Good and proper marketing rules must be followed if you want your business to succeed long term.