The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites…
Continue Reading »
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites…
Continue Reading »
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites…
Continue Reading »
We often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become…
Continue Reading »
As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to think pretty highly of yourself to write a blog. On the most basic level, you have to think that someone actually cares what you have…
Continue Reading »
Yesterday I started a new series on Destination Search Engine Marketing, discussing the first of the seven building blocks in creating a Destination Website: Expert Information. Before I move on to the second building block I wanted to discuss the different types of expert information which can be added to your website. There are a…
Continue Reading »
While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to “search engine optimize” the websites they develop. While I don’t mean to discount the value of a good web developer (I rely on them heavily)…
Continue Reading »
The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects? 5 Blogging Goals Worth Chasing After The art of teaching copywriting 5 Tips for Generating Fresh SEO Content How To Use Your Words Online Three Questions Your Copy Must Answer to Succeed
Continue Reading »
Web Copywriting Tips – Write Sales Letters Which Convert When Should I Put Advertising on My Blog? Predictive Copywriting – Fight Big Publishers and Win in 2009 What SEO Copywriting Is and Isn’t
Continue Reading »
How to Increase Your Blog Subscription Rate by 254% 5 Remarkable Things You Should Learn From Music (And How You Can Apply Them To Your Blog) Improve Your Writing: Get Feedback How to Be an Interesting Blogger Getting Noticed by Google Benefits of consistent SEO copywriting 3 Benefits of Consistent SEO Copywriting
Continue Reading »