The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites…
Tag Archive: Copywriting
SEO 101 – Part 12: Everything You Need to Know About Page Content
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites…
SEO 101 – Part 11: Everything You Need to Know About SEO Copywriting
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites…
SEO Is Not Always As Simple We Think
We often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become…
Go Blog Yourself: Writing Your Blog Posts with Pen in Hand and SEO In Mind
As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to think pretty highly of yourself to write a blog. On the most basic level, you have to think that someone actually cares what you have…
Seven Building Blocks of a Destination Website: #1b Seven Types of Expert Information
Yesterday I started a new series on Destination Search Engine Marketing, discussing the first of the seven building blocks in creating a Destination Website: Expert Information. Before I move on to the second building block I wanted to discuss the different types of expert information which can be added to your website. There are a…
SEO is an Orchestra, Not an Instrument
While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to “search engine optimize” the websites they develop. While I don’t mean to discount the value of a good web developer (I rely on them heavily)…
Copywriting Team Reading List 7.2.08
The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects? 5 Blogging Goals Worth Chasing After The art of teaching copywriting 5 Tips for Generating Fresh SEO Content How To Use Your Words Online Three Questions Your Copy Must Answer to Succeed
Copywriting Team Reading List 6.25.08
Web Copywriting Tips – Write Sales Letters Which Convert When Should I Put Advertising on My Blog? Predictive Copywriting – Fight Big Publishers and Win in 2009 What SEO Copywriting Is and Isn’t
Copywriting Team Reading List 6.11.08
How to Increase Your Blog Subscription Rate by 254% 5 Remarkable Things You Should Learn From Music (And How You Can Apply Them To Your Blog) Improve Your Writing: Get Feedback How to Be an Interesting Blogger Getting Noticed by Google Benefits of consistent SEO copywriting 3 Benefits of Consistent SEO Copywriting
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