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Tag Archives: Copywriting

Put Your SEO and Copywriter in Their Place… So Your Keywords Will Be Too!

There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be thrown is an ashtray, not out your car window; and the place for the Twighlight movies to be watched is on the corner of nowhere and never again.

When dealing with your online content you have to find the right keywords and the right place for them on the page. SEO 1997 was all about throwing keywords anywhere and everywhere on the page in hopes to claim those top spots on AltaVista, WebCrawler, Excite and the six other search engines you were gunning for. (Ahhh, remember the days!)

In today’s world SEO has meaning beyond getting rankings, ’cause, you know… people are gonna see that stuff. Your content has to read, not like a keyword laundry list but more like information that actually helps sell your product or services, or provide information the reader finds helpful to them.Continue Reading


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SEO 101 – Part 16: Everything You Need to Know About Building Links

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Building Links

Link building is Relationship Building

There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed or warranted, but they rarely make a good long-term investment.

A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.

The concept of building links is best when it’s focused on building relationships. You’ve heard it said, “give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.

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SEO 101 – Part 14: Everything You Need to Know About Link Anatomy

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Link Analysis Progression

Link Anatomy

I said in my last post that each link is essentially a vote for the page that’s being linked to. That, essentially, was the original link analysis factors. Things have come a long way since then. Today’s link analysis factors are far more complex.

Over the years what gets analyzed as part of the link has changed in order to provide better search results to web users.

The search engines started out looking at sheer link volume. He who gets the most links wins. This created link farms, link trades, link pages and so on. Before Google changed the game in link analysis people did everythign they could to create mad quantities of links to their site. Relevance of the linking page to the linked content didn’t matter. While sheer link quantity continues to play a role, it is no longer the only factor in link analysis.

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SEO 101 – Part 12: Everything You Need to Know About Page Content

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Headings

Have a good pickup line

The first place to begin in writing your content is to create a great heading for each page. In the last post I discussed grabbing the visitor’s attention. This is one of the primary jobs of page headings.

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SEO 101 – Part 11: Everything You Need to Know About SEO Copywriting

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Copywriting

Copywriting

No SEO is complete without good content. You can stuff keywords into the text all you want, and that might be okay to get you some decent keyword rankings for a time, but it won’t do anything to improve the long-term success of your business.

A website without good copywriting is a sports car with an engine that doesn’t run. It doesn’t matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.)

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SEO Is Not Always As Simple We Think

Men at WorkWe often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor.

I only need a little bit of text!

Not long ago I was performing a cursory site audit for an e-commerce site. On the surface, the site looked pretty minimalistic. There were only four main product areas, each having anywhere from 5-20 categorical divisions. Each of those divisions contained only a handful of products, many that fit into multiple categories. By all measures, this is rather small for an ecommerce site.

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Go Blog Yourself: Writing Your Blog Posts with Pen in Hand and SEO In Mind

As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to think pretty highly of yourself to write a blog. On the most basic level, you have to think that someone actually cares what you have to say, otherwise you’d just keep your ramblings hidden away in a Word document on your computer’s hard drive. And perhaps people do care. After all, you’re reading this blog post right now. But the danger is that as more people begin reading what one has to say on their blog, the more highly one tends to think of him or herself.

Blog VanityBut who am I to condemn? You’re reading my blog post and making me think more highly of myself. But I’ll share. You’re welcome to get in on some of the ego action with your comments below! See? It doesn’t always have to be all about me.

But just because an over-inflated ego causes you to believe people want to hear what you have to say doesn’t mean you don’t have some valuable or important to contribute to the worldwide discourse on your given topic. As a business owner, communication is key and there is no better way to start a dialogue with your target audience than to start a blog.

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Seven Building Blocks of a Destination Website: #1b Seven Types of Expert Information

Destination Search Engine Marketing: SEO Without Compromise

Yesterday I started a new series on Destination Search Engine Marketing, discussing the first of the seven building blocks in creating a Destination Website: Expert Information. Before I move on to the second building block I wanted to discuss the different types of expert information which can be added to your website.

There are a number of different types of expert information that can be developed for your website as a means of providing your visitors with additional, quality content. Depending on your site, some types of types of expert information are more applicable than others and not all will be a good fit for you. Each site must be evaluated to determine what kind of expert information will best serve the audience’s needs and expectations. By finding ways to add additional expert information to your site you’ll begin to build a site that can stand up above the competition.

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SEO is an Orchestra, Not an Instrument

Orchestra

While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to “search engine optimize” the websites they develop. While I don’t mean to discount the value of a good web developer (I rely on them heavily) many developers really know no more about SEO than than they do about pluming. Sure, they can plunge a blocked toilet, or write some decent titles and meta descriptions, but there is so much more to SEO (and plumbing) than that.

A good web developer will undoubtedly build a very search engine friendly website. But it takes someone steeped in SEO to truly optimize it. Very few web developers study search engine marketing they way an SEO dedicates their time to learning, studying and practicing the art of on- and off-page optimization.

One of the comments I received from that article really struck home to me and did a great job of fleshing out what I have always believed about SEO:

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