There’s a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be thrown is an ashtray, not out your car window; and the place for the Twighlight movies to be watched is on the corner of nowhere and never again.
When dealing with your online content you have to find the right keywords and the right place for them on the page. SEO 1997 was all about throwing keywords anywhere and everywhere on the page in hopes to claim those top spots on AltaVista, WebCrawler, Excite and the six other search engines you were gunning for. (Ahhh, remember the days!)
In today’s world SEO has meaning beyond getting rankings, ’cause, you know… people are gonna see that stuff. Your content has to read, not like a keyword laundry list but more like information that actually helps sell your product or services, or provide information the reader finds helpful to them.… Continue Reading
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed or warranted, but they rarely make a good long-term investment.
A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.
The concept of building links is best when it’s focused on building relationships. You’ve heard it said, “give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.
… Continue Reading