My Most Awesome Conversion Rates
Last week I talked about my awesome Click-Through-Rates, so this week I pulled together some impressive conversion rates… These screen shots are month to date as of 10:00am, Tuesday, January […]
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Blog Basics: 3 Keys to Overcome Your Lack of Readers
Blogging is a rather simple thing: jot a few thoughts about something, spell check, and publish. That’s it. Well, at least that’s what I thought a few years back. See, […]
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My Most Awesome Ads
I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Ideally, we’d love to see […]
Wikipedia vs. Google: The Authority War May Soon Erupt
I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Google’s Knol aims […]
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Learning and Teaching PPC
The true title should be “I Love My Job” … not so much because it is Pay-Per-Click, but more so because I am provided with the tools to do my […]
For Your Consideration: EMP Nominated for a SEMMY!
Every year as the entertainment industry gears up for the Oscars, movie studios, directors and producers put out “For Your Consideration” ads in attempt to influence the voters. OK, maybe […]
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Social Media Marketing: How to Win Friends and Influence People
First published in 1936, How to Win Friends & Influence People by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the […]
Are You Utilizing Google Video Sitemaps Effectively For Your Site?
Google recently introduced Google Video Sitemaps, a new tool aimed at making video search more effective for websites. Google already offers users the ability to upload website sitemaps via Google […]
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Two Important Overlooked Questions in PPC
Forget about the details of setting up an AdWords, Search Marketing or adCenter campaign. — You aren’t going to find those instructions here. At least not today anyway. If you’re […]
Why we Love Our Careers in Search Engine Marketing
Being a recent transplant from the advertising industry, I can’t lie and say I don’t miss the glitz and glamour that was part of our daily workload. So I was […]
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Words of the Week from Dictionary.com
Below are the words of the day that dictionary.com sent to my inbox over the last week. I’ve included their definitions and have also thrown in examples of the words […]
Top 10 Most Useful Open Source / Free Software Programs
Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes […]
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Loopshot: Reno’s Worst Web Host Provider
Stoney has a relatively hands-off policy regarding what the team blogs about on (EMP). Occasionally he’ll give us some general direction or guidance (Titles, people! It’s all about titles!!!) and […]
Increasing PPC Clients
I am looking forward to 2008 – looking forward to increasing the number of PPC clients we manage. I started with Pole Position Marketing in May 2007 with 5 clients. […]
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5 New Year's Resolutions for Copywriters
As difficult as it may seem to believe, 2007 is nearing its end. Where the frick did the time go? As a writer, it’s time for me to look back […]