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Mike Fleming Blog Archive

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Smart Web Business Decisions Made Easier

Here is an absolutely delightful new little (but really huge!) feature in Google Analytics that should make anyone interested in improving their web business results smile from ear to ear. It’s called Weighted Sort.

The problem:

You want to find out how your keywords are performing for a particular metric, say bounce rate, because you want to improve the relevance of the visitors to your site. You jump into analytics to take a look at the Keyword Report, click on the bounce rate heading to sort bounce rates from worst to best, and you find this…

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PPC Testing Made Easier with AdWords Campaign Experiments

If you take your PPC campaigns seriously (why wouldn’t you?), you’re always testing. Always. It’s the only way to accomplish long-term growth and gain insights that will translate into all of your other marketing channels. One problem that has been inherent since the beginning of PPC is the inability to do true A/B split-testing with variables like keywords, bids, ad text, ad groups, match types, dynamic keyword insertion, etc.

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Take Your Online Business to New Heights with the Display Network – Part 3

Now that you’ve chosen your keywords to create ad group themes, you want to have ads that will move targeted users from whatever they’re doing online to being aware and interested in your product or service. Remember, since the Display Network operates by completely different rules and the users are in a completely different state of mind, the ads should be different than Search Network ads.

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Take Your Online Business to New Heights with the Display Network – Part 2

Man, getting traffic can be so easy…. and dangerous to your bottom line. The truth is, there is an art and science to getting traffic just like any other vocation. It takes skill and knowledge to be successful. So, when it comes to utilizing the Display Network, you need to gather the knowledge that is going to enable you to use the tool correctly to accomplish your goals.

Take Your Online Business to New Heights with the Display Network – Intro

If you are only using the Search Network of Google AdWords to reach customers for your website, you are limiting your online advertising reach big time. On the Search Network, your ads only show when people are looking for what you offer, which is typically in the later stages of the shopping funnel. But, that’s a very small sample compared to the number of targeted online users that could benefit from your products or services. With the Display Network option in your AdWords account, you can reach a much larger group of internet users who could receive the benefits of doing business with your company, but may not be aware they have a need and/or may have never heard of you.

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Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 2

OK, so you get this previous post about ad testing and you set up some tests… now what? How do you measure the results? One of the cool features of AdWords is the ability to make a report to observe almost anything about your account. In the case of measuring ad performance, you can create an (that’s right, you guessed it) Ad Performance Report.

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Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 1

Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.

Using AdWords Bidding Options to Spend PPC Dollars More Intelligently

The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.

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Using Account Organization to Spend PPC Dollars More Intelligently – Part 2

In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.

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