Setting up Google Analytics filters

Awesomize Google Analytics (Part III) – Filter Your Data

  Welcome to Part III of awesomizing your Google Analytics account!  If you haven’t already, make sure you go back and check out Part I and Part II  before implementing what’s in this […]

Posted on by Mike Fleming
Bing Ads Universal Event Tracking

Getting to Know Bing Ads Universal Event Tracking

Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform.  It’s called Universal Event Tracking (UET).  With one […]

Posted on by Mike Fleming
Bad navigation can cost you customers.

Is Bad Website Navigation Costing You Customers?

Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because […]

Posted on by Mike Fleming
How to convert website visitors

10 Time-Tested Ways to Convert Website Visitors Into Customers

You’ve put a lot of time, money, and energy into your website.  You’ve spent hours discussing (probably arguing!) over opinions about details like design, layout, and functionality.  You’ve agonized over […]

Posted on by Mike Fleming
what is ppc

What is PPC and Why Should You Use It?

What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]

Posted on by Mike Fleming