how to categorize products

How to Categorize Your Products For Maximum Benefit

Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]

Posted on by Stoney G deGeyter
digital marketing costs

How to Manage the Costs & Expectations of Digital Marketing

There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]

Posted on by Stoney G deGeyter
work smarter not harder review

Review: Work Smarter, Not Harder by Timo Kiander

Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.

Posted on by Stoney G deGeyter
8 months into digital marketing campaign

Under the Hood of a Digital Marketing Campaign 8 Months In

Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]

Posted on by Stoney G deGeyter
marketing research

How to Get your Marketing Research to Pay Off

I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]

Posted on by Stoney G deGeyter
local seo tactics

Ask the Pit Crew: What are the Best Tactics for Local SEO?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter