Independence Day

Happy Independence Day 2016

From my Pit Crew and family to all of you, we wish you a happy and safe 4th of July.

Posted on by Stoney G deGeyter
SEO vs SEM

Ask the Pit Crew: What is SEO vs. SEM?

Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]

Posted on by Stoney G deGeyter
on-site experience

How On-Site Experience Matters to SEO

One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]

Posted on by Stoney G deGeyter
great calls to action

How to Make Calls-to-Action Great Again!

In order for any page to be effective at driving visitors to your goals–whatever those are–every page must have an actual call-to-action that compels them forward. You’d be surprised how […]

Posted on by Stoney G deGeyter
keywords in navigation

How to Build Website Navigation Using Keyword Research

Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]

Posted on by Stoney G deGeyter