Labor Day

Happy Labor Day From Pole Position Marketing

We wish all our fellow workers out there a Happy Labor Day. We hope that you can take a nice, relaxing day off, and if not, that you have a […]

Posted on by Stoney G deGeyter
how to check if pdf is optimized (1)

How to Know if Your Downloadable PDFs are Optimized

Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]

Posted on by Stoney G deGeyter
deep navigation

How a Deeper Navigation Gives You Higher Quality Landing Pages

A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]

Posted on by Stoney G deGeyter
add value to website

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter
content meet vistor needs

Does Your Site Content Meet Visitor Needs?

  Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]

Posted on by Stoney G deGeyter
study competitors

3 Ways Your Competition Helps You Win at Digital Marketing

I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]

Posted on by Stoney G deGeyter