How to Optimize PDFs for Search Engine Rankings

If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]

Posted on by Stoney G deGeyter

User Experience Trumps SEO…Most of the Time

I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]

Posted on by Stoney G deGeyter

How to Optimize PDFs in Adobe Acrobat

If you’ve been following this series on optimizing PDFs, you found that most of the optimization steps are done before you create the PDF. This final step in optimizing PDFs […]

Posted on by Stoney G deGeyter

How to Optimize Ecommerce Product Pages

Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into […]

Posted on by Stoney G deGeyter

5 Simple Steps to Achieve Better Conversions

Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. When a visitor lands on any […]

Posted on by Stoney G deGeyter

3 Quick Website Speed Improvements (See What I Did There?)

Ever since Google made site speed a ranking signal in their algorithm, having a slow-loading site hinders your ability to bring in traffic. Regardless of where a search is performed […]

Posted on by Stoney G deGeyter

How to Optimize Images in Your PDF Documents

Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straight forward.

Posted on by Stoney G deGeyter