Make Your Shopping Cart Frustration-Free with a Mini Cart
This post was originally published 4/13/2015. Due to its popularity, it was updated with new tips on 1/4/2018. There’s no doubt that having a good shopping cart/checkout system in place […]
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11 Quick and Easy Accessibility Fixes That Make Your Visitors Happy
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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14 Ways to Enhance the User Experience From Site Entry to Sale…And Beyond
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
How to Get More Clicks Than the Sites Ranked Higher Than You
Let’s face it, getting top search engine rankings is becoming more and more difficult. Search engines keep giving searchers ever more reasons not to leave their search results. If they […]
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Remove Visitor Doubt With These Usability Tips
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
How Proper Keyword Targeting Can Create a Triple Win
When does the website conversion process start? After someone lands on your site, right? Actually, no. The conversion process starts long before that.
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11 Ecommerce Usability Best Practices To Fill Shoppers’ Cart
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
How to Expand Your Business Using Keyword Research
I once had a business owner tell me that he didn’t want to optimize his website for a product they sell because they don’t sell very much of it. The […]
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8 Things That Drive Visitors Absolutely Nuts About Your Website
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
How to Discover the Secrets of Your Customers’ Greatest Desires
It’s no great secret that people use search engines to find what they are interested in. You could learn a lot about a person simply by looking at their search […]
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How to Uncover Your Target Audience Using Keyword Research
Most businesses have a general idea of the market they’re trying to reach but know very little about who their target audience is. For example, PPM works with enterprise-level businesses. […]
5 Ways to Sell Your Products By Selling Yourself First
This post was originally published in 2014. Due to its popularity and evergreen material, we have updated it with some new examples. Enjoy! When a visitor lands on your […]
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5 Engaging Ways to Engage Your Audience
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
Creating Usable Sitemaps for Visitors & Spiders
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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5 Easy Ways to Build Customer Trust On Your Website
Every potential customer on your site has questions. The purpose of your site is to answer as many of them as sufficiently as possible. If most of the would-be customers’ […]