The Value of the Visitor Metric
If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]
If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]
So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]
There are only two things you need to get right to have a great website. The first is – meet your users’ expectations. When they arrive on your site, are they content […]
Welcome to Part III of awesomizing your Google Analytics account! If you haven’t already, make sure you go back and check out Part I and Part II before implementing what’s in this […]
OK, I’m on a bit of a rant on this latest SEMRush article. Sorry, but I’m just sick and tired of everyone putting all their eggs in the Google rankings […]
Welcome to Part II of awesomizing your Google Analytics account! If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to […]
If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table. Sure, you’ve inserted the standard […]
Google’s Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert. Have a question you’d […]
Even as social media matures there are still many misconceptions surrounding it. Take my job for example as a social media marketing strategist. Do you have any idea the kind […]
What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How […]
Ah, YouTube. You never know what you’re going to find! This week I discovered a little treasure from the 60’s featuring my boy Leonard, the original Spock. Everyone is aware […]
When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may […]
If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week…
You think social media is a channel that it’s not, because you want it to be. All those people right there for the taking with all their interests laid out […]
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