The days of stuffing your content with as many keywords as possible in the hopes of ranking highly on search engines are long gone (thank goodness!). Likewise, the thin, click-baity […]
Of all the interrelated, overlapping disciplines in digital marketing, perhaps none are as intertwined as SEO and content. So it begs the question: Who should optimize the content: a writer […]
When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]
You spend a few hours each week crafting blog content, scheduling posts, sharing those posts, and watching the traffic numbers. What exactly are you hoping for? In other words, what […]
The end of every visit to your website should be considered the beginning of the next one. You don’t want visitors and customers to just walk away happy, you want […]
There’s nothing more discouraging than web pages that aren’t working well for you. If you’re experiencing that, you’re not alone. Based on the Econsultancy research, just 22% of online businesses […]
What do you think of when you hear the word “content?” Most people think of text. Which to them means having the right words on their site. Words are great. This […]
Previously I addressed the need to treat your website visitors more like guests. There are some very distinct differences between the two, one of which is that visitors don’t mind […]
Why do you deserve to earn the business of your site visitors? That question is always the underlying premise in someone’s mind when they are deciding whether or not to […]
We all know it’s important that our websites answer questions. First, providing answers to questions gives visitors a fuller picture and understanding of what you offer. Second, it can help […]
Your site should be full of helpful tips, tricks, and advice. Sure, I get it, you want to sell your product or services. And giving away information for free doesn’t […]
(This post is to introduce our new joint ebook with DrumpUp: The Ultimate Guide to Content Creation. Get this new resource here.) Ever wonder what the point is of sharing […]
Over the past few years I’ve been reading a lot of books on customer service. It never ceases to amaze me how many companies just aren’t doing it right. I […]
There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
There’s more than a little irony in the title of this article—a how-to guide on how to write better how-to guides. Theoretically, this article should be perfect—a demonstration of its […]
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