It’s always easy to distinguish the difference between an upscale establishment and one that, well, isn’t. Upscale locations put a lot of effort and money in making their stores feel […]
Have you ever thought about the difference between a guest and a visitor? They are very closely related in meaning, but each has a unique definition.
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]
One of the most critically important functions of your website’s content is to provide visitors with whatever assurances they need to become a customer. The content you read on far […]
If you sell more than a half-dozen products, chances are those products need to be categorized on your website to make shopping easier. This makes product category pages an important […]
The conversion cycle can be different for many customers, but what is true for almost all site visitors is this: They must trust you before they will buy from you. […]
At first glance, it may seem like the world of online marketing is currently in the throes of transformation. The internet used to be filled with blog posts, white papers, […]
One of the most important things you need to do when a visitor (or as I like to say, guest) lands on your site is to make an introduction. At […]
When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
Well, 2016 is officially over. It was quite a crazy year, to say the least, and I’m sure more than a few of you are saying “Good riddance.” So I hope […]
We digital marketers sure love our tools, don’t we. I don’t know how I’d survive without my social media tools in particular, not to mention email management, analytics, and monitoring […]
In a word: Keyword Research Okay, so that’s two words. But they are two very powerful words. Forget about social media, and sites such as Quora and Clarity. These are […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
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