Final Lap: Winning Web Marketing Reads–May 2014
It’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member […]
Optimized SEO Pages + PPC Landing Pages = Optimized Landing Pages That Rock!
One of the most common things mentioned in articles on building successful PPC campaigns is landing page optimization. And rightfully so. The quality of a landing page can have an […]
Final Lap: Good Reads for the Week Ending July 26
My worlds collided this week. By day I’m the snarky, sometimes funny, sometimes annoying, occasionally off-color and always pointed alter ego in the office. By night I’m a sci-fi obsessed geek […]
Yeah, But…It’s So Easy to Run PPC Campaigns
We hear this going through business owners’ and marketing executives’ minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have […]
A Simple Overview of AdWords Enhanced Campaigns
Why the Change? The advancement of internet usability on mobile devices, combined with more people getting their hands on them, has led to rapid growth of mobile search usage. When […]
A Simple Overview of View-Through Conversions
What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How […]
Get a Sense of How Your PPC Ad Compares to Your Competitor’s
You’ve written what you perceive to be a good ad (or let’s hope you wouldn’t have written it). But, what you perceive doesn’t matter. It doesn’t matter to the search […]
2,000 Words of Insight from Only 2 PPC Competitive Metrics
When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may […]
Final Lap for November 16: Our Favorite Reads This Week
If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week…
Dynamic Search Ads – How Close Are They to Paid SEO?
There’s been a lot of talk about Google’s new Dynamic Search Ads (DSAs) format/campaign structure and how effective they might be for different types of businesses. Much of the conversation […]
Search Retargeting: Grow Search Marketing Beyond Search Engines
In my last post, I talked about why people who search on your site keywords but don’t visit your website aren’t necessarily lost forever. It is possible to have a […]
PPC Final Lap for Week of September 10
Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Why PPC Doesn’t Work for You
Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. […]
Things Your PPC Manager Shouldn’t Say
When it comes to online marketing, I see and hear about way too many companies that don’t take the paid traffic channel seriously enough. They either don’t do it (huge […]
Metrics That Lie to You: Average Position (Part 2)
We’re taking a look at how the “average position” metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and […]
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