How to Get More Clicks Than the Sites Ranked Higher Than You
Let’s face it, getting top search engine rankings is becoming more and more difficult. Search engines keep giving searchers ever more reasons not to leave their search results. If they […]
How to Expand Your Business Using Keyword Research
I once had a business owner tell me that he didn’t want to optimize his website for a product they sell because they don’t sell very much of it. The […]
How to Discover the Secrets of Your Customers’ Greatest Desires
It’s no great secret that people use search engines to find what they are interested in. You could learn a lot about a person simply by looking at their search […]
How to Uncover Your Target Audience Using Keyword Research
Most businesses have a general idea of the market they’re trying to reach but know very little about who their target audience is. For example, PPM works with enterprise-level businesses. […]
Using the Buying Cycle to Determine Keyword Intent
To the untrained eye, a keyword typed into the search bar at Google or Bing is just that: a keyword. But the shrewd marketer understands that every phrase used to […]
Does Your Content Play All 4 Quarters of the Game?
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
How to Make Existing Web Pages Searcher-Intent Focused
Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site […]
Why You Should Never Pay for Organic Traffic
We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]
Does SEO Still Matter For Your Business? Absolutely…Just Not How You Think
Despite the continuous evolution of the search engines and digital marketing, SEO is still vital to your web presence. If you’re putting something on the Internet, you presumably want people […]
Stop the Keyword Obsession! Optimize for Visitor Intent Instead
Since the beginning of time (excluding everything before the invention of the World Wide Web), SEOs have focused on keywords to get traction in the search engines. People search using […]
What Keyword Research Can Teach You About Your Customers
Keyword research is traditionally done to determine what words and phrases people use to find what you offer. But it can provide so much value than that. It can help […]
SEO Job Knowledge Interview Question #22: Subdomains vs Subfolders
What is the difference between a subdomain and a subfolder? How do the search engines value these differently? SEO job candidates should be able to thoroughly explain the differences between […]
SEO Job Knowledge Interview Question #21: How Important Are Exact Match Domains?
How important are exact match domains to the optimization success? An SEO job candidate should demonstrate sufficient knowledge regarding how search engines view exact match domains and how that impacts […]
SEO Job Knowledge Interview Question #20: Define Duplicate Content
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]
How to Improve Your Website Speed with Google Tag Manager
Every website owner at some point realizes the importance of site speed. A speedy web page is not only preferred by your visitors but also by search engines. As you may […]
Ready for help with SEO?
We are here to help! Contact us today to get your questions answered right away.
Contact Us