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SEO First, Web Development Second

The thought that you should SEO your site before you even develop it seems counter-intuitive, and in many ways, it is. But, not entirely. I’ve been an SEO for over […]

Can't Afford SEO? Can't Afford NOT to SEO!

One of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It’s a fair question coming […]

Where Your IA Is, There You Will Be Also

I’ve been doing a lot of Information Architecture (IA) work for clients over the past few months, and each time, I can’t help but think, “Why didn’t we do this […]

Try a Little SEO Romance

I was thinking the other day about how influencing search engines is like influencing people. Short of brute force and absolute control, you can’t force anyone to do your bidding. […]

How Not To Ruin Content With SEO

There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using […]

The 12-Step Program for Online Marketing

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step […]

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