Why You Can't Trust Keyword Research
I’m a big fan of keyword research but I also know that the data provided from any keyword research tool has its limitations. For the most part, these tools can […]
Investing Online is an Investment to Your Success
A few years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales […]
Just Going Online? How to Budget for Web Success
It wasn’t all that long ago that people in my industry had to convince business owners of the value of going online. For the most part those days are past. […]
7 Quick Ways to Lose Business (Quickly)
Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do […]
Q&A: A Few Things You Need to Know About Keyword Usage
I recently received an email from someone looking for some advice and a variety of topics. I thought our readers here would benefit from my response. This is the first […]
61 Pre-SEO Campaign Questions You Need To Answer To
Questions I need answered if I in-source my search marketing Question 1: Do I do it myself? Question 2: Do I have the time? Question 3: What is my time […]
The Big, Bad List of Pre-SEO Questions You Need to Answer, Part III
This is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services. We started in Part I with questions […]
The Big, Bad List of Pre-SEO Questions You Need to Answer, Part I
When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create others […]
Is the Pay-for-Performance SEO Model Still Viable?
Every now and then I get calls from prospective clients asking for some kind of pay-for-performance arrangement for SEO. Usually these are one-man start-up operations with “a great idea” and […]
Solvable Dynamic Content Problems
Years ago dynamic websites posed significant problems for search engines. While the engines have come a long way since the early days of dynamic website development, there are still some […]
Destination Search Engine Marketing PDF
If you missed my blog series titled Destination Search Engine Marketing or want to have an easy-to-read and print version, you’re in luck. We have created a 34-page downloadable PDF […]
Don't Over-Think It! Yes, You Too Can Do SEO
As someone who sells SEO as a service it is often not in my best interest to tell people they can do SEO on their own. But it’s true. Just […]
My WebmasterRadio.fm Interview
Monday I was interviewed by Jennifer Evans Laycock and Ross Dunn on Webmaster Radio. Aside from me talking over Ross quite a bit I think it all went well. The […]
SEO Selection Via Google Webmaster Guidelines
Show of hands, how many of you have read through Google’s Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down. Every now and then I find it useful […]
Your Site is Keyword Optimized, But is it Search Engine Friendly? You Might Be Suprised!
There is a big difference between optimizing your site for keywords and making it search engine friendly. While one of the first steps in the optimization process should be focused […]
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