SEO Red Flag: No Social Media Efforts
Technically, SEO and social media marketing are two different things. However most people looking for SEO really just want an improved web presence that results in traffic, leads and sales, […]
Ask the Pit Crew: How Do You Develop a Successful Hashtag Campaign?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
Stop Talking and Start Listening: Your Social Listening Guide
When it’s suitably maximized as a customer engagement tool, social media doesn’t require any action on your part. All you have to do is listen. But that’s not as easy […]
How Pizza Hut Got Social Media Criticism Right
There’s something about Pizza Hut that takes me back to my childhood. Maybe it’s that smell when you walk in the door. I can almost hear Phil Collins “Take a […]
6 Quora Tips to Drive More Traffic Overnight
Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website. Quora is an extremely powerful question […]
With Great Social Media Opportunity Comes Requires Great Responsbility
I love the line in Spider-Man (the Toby Maguire films, not the emo-travesty, suckfest of the recently updated versions), “With great power comes great responsibility.” It’s an absolutely true […]
Don’t Lose Focus: Keep Social Media Engagement on the Front Burner
Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get […]
A Fate Worse Than Sharknado Reruns – A Social Media Campaign Without a Strategy
It seems that everybody is jumping on the social media bandwagon. It’s hot, it’s sexy and it reaches a lot of people. Not that there’s anything wrong with that. […]
Social Media is a Tool, Not a Strategy
We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into […]
Social Media Starts with Content . . . But WHAT Content?
[inlinetweet prefix=”” tweeter=”” suffix=””]Social media can’t survive without content. [/inlinetweet] It’s like Amazon without books (or digital music, or household items, or . . . oh, you get the point). But […]
Relax, Not Every Social Network is Right for You
There is certainly no shortage of social networks that you and your company can engage in. Even sticking to the most obvious networks (Facebook, Google+, Twitter, Instagram, Snapchat, and Pinterest) can be […]
Does Social Media Impact Search Engine Rankings?
It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings? Most SEOs agree that […]
What is the ROI of Branding?
“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype […]
Can You Survive On Social Media Alone?
More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of […]
3 Ways to Get Big Wins From Social Media
As with most things in life, you only get out of social media what you put into it. Social media provides unprecedented opportunities to reach and engage with current and […]
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