I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]
Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]
Speaking of cliches, (we weren’t, but let’s pretend) we’ve all heard the classic line from the movie, Field of Dreams: “If you build it, they will come.” Many marketers […]
In 1896, Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Seeing something there, he observed this phenomena on other areas of […]
Choosing the right social networks can make or break the success of your social media marketing. Too often, businesses choose the wrong network(s) or are constantly chasing the hot […]
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
Like it or not, people are talking about your brand online. But that doesn’t have to be a bad thing! I had the opportunity to discuss this subject a couple of […]
“Oh yeah, looks great!” This is the response you’ll probably get if you ask your spouse or friends their opinions of your LinkedIn company page. Translation: “That’s pretty terrible, but […]
Over the past few years, social media has really bloomed, which has made social media marketing an ever-more important part of a successful web marketing campaign. But being successful on […]
“Sing me a song of a lass that is gone. Say, could that lass be I?” That lass from the Outlander Main Title Theme is I. I’m gone. Aye, I’ve turned […]
Let’s assume for a second that there is such a thing as a perfectly optimized website. There isn’t, but walk with me into the land of make believe. For the […]
When it comes to social media, there’s no shortage of metrics that you can monitor to determine whether or not your efforts are successful. It’s easy to get buried in […]
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, […]
There are a multitude of reasons for businesses to invest in video. Considering that visual content is only getting more popular and YouTube is the second largest search engine, you […]
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