One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes).
On a website, it’s not that easy. Your key salesperson is, of course, your content. However, there’s more to it than that. In my latest post on Search Engine Land, 11 Simple Conversion Strategies Many Product Pages Fail to Incorporate, I talk about all the subtle but critical techniques you can use to move the shopper through the buying process.
Hopefully, you’ll find these tips as helpful as that friendly salesperson (when you can find one).