I used to be a time management Nazi. I found myself constantly looking at the clock to figure out how much time I had left in my day. How much […]
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How To Capitalize On Your Most Critical Web Marketing Resource
Time is money! Or maybe not. Personally, I think time is more important than money. You can always earn more money, but time… once it’s gone it’s gone, baby, gone! […]
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What to Know Before Rejecting Your Digital Marketer’s Recommendations
Digital marketing is full of options. In my almost 20 years of providing web marketing services to clients, there has only been a handful of times where the client had enough […]
How to Pick your Digital Marketing Battles So You Can Win the War
Digital marketing is a war. I can’t say it’s an epic battle of good vs. evil–no Sith Lords here!–but it is an ongoing battle between success and failure. Ok, maybe it is about […]
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The Most Important Thing Your Website Must Do – And How to Do It!
So there are like a million things your website needs to accomplish. It has to have the right optimization to get people there in the first place. It has to […]
How To Make Sure Everyone is Using the Same Digital Marketing Playbook
Everyone wants to have a successful web marketing campaign, but success only comes with an honest assessment of your battlefield. As the saying goes, you have to know where you […]
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Your Website Should Be a Journey, Not a Destination
“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]
Mobile Friendly Means Similar–Not the Same–As Desktop
Mobile devices are fast becoming the primary starting point for search. Whether mobile users are looking up information, researching a topic of interest or beginning the process of making a […]
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You May Be An Idiot If…
Do you spend more money on your office every month than you do on your website? Well, with all due respect, you just may be an idiot. I’m not trying […]
With Great Content Comes (The Need For) Great Engagement
Speaking of cliches, (we weren’t, but let’s pretend) we’ve all heard the classic line from the movie, Field of Dreams: “If you build it, they will come.” Many marketers […]
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Web Pages Need More than Content. They Need A Message
Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]
Winning the Digital Marketing Expectations Race
When it comes to building your search presence, you’re always going to have competition in the search results. Even if your direct competitors are not engaged in web marketing, search […]
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The 3 Secrets of Successful Digital Marketing
A successful web marketing campaign comes down to three things: Knowledge of successful web marketing tactics and strategies The skill of the marketers implementing those strategies The amount of time […]
Forget Keyword Optimization, What About Visual Appeal?
Anyone who has spent time perfecting landing pages for PPC or other ads knows that it’s not just the content that determines the success or failure of the page. In […]
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Powerful Visual Content to Keep You From Getting Left In the Digital Marketing Dust
Over the past few years, there has been a surge in the utilization of visual content, and for good reason. Humans respond positively to images – 70% of our sensory […]