If you sell products or utilize a shopping cart system in any way, you can easily increase conversion rates simply by improving your shopping cart system. The fewer clicks visitors have to go through to finish the buying process, the less likely they are to abandon their cart midstream and move on. Make the process simple, have them fill in only what is necessary to process the order and get them out the door.
Think of your shopping cart checkout process like the checkout line at any store. If the line is long many people, especially those making only small purchases, are more likely to set their products down and leave. Maybe they’ll come back another day, or maybe they’ll find the same item at another store with a smaller line. I don’t know about you, but I’ve done that more than once. Shorten your checkout line and capture every sale possible, no matter how small.
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Designing a Money-Making Website
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