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E-Marketing Performance Blog

Reduce Shopping Cart Abandonment

If you sell products or utilize a shopping cart system in any way, you can easily increase conversion rates simply by improving your shopping cart system. The fewer clicks visitors have to go through to finish the buying process, the less likely they are to abandon their cart midstream and move on. Make the process simple, have them fill in only what is necessary to process the order and get them out the door.

Think of your shopping cart checkout process like the checkout line at any store. If the line is long many people, especially those making only small purchases, are more likely to set their products down and leave. Maybe they’ll come back another day, or maybe they’ll find the same item at another store with a smaller line. I don’t know about you, but I’ve done that more than once. Shorten your checkout line and capture every sale possible, no matter how small.

This post is part of a continuing series on the topic of:
Designing a Money-Making Website

Sub-Topic: Creating a Marketing Focused Website that Sells

Previous Posts:
Displaying Your Contact Information
Create Fast Loading Pages
Focus on a Single Theme
Developing Multiple Sites

Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:

Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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