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E-Marketing Performance Blog

Securing a Marketing Focused Domain Name: Spell Words Properly

Spell Words Properly

It is usually not a good idea to use incorrectly spelled words in your domain name, even if you’ve done that to create a clever business name. The exception to this rule is if you have secured both the correctly spelled and incorrectly spelled URLs. You’ll want to make sure you use proper redirects to send visitors from the correctly spelled URL to your main (misspelled) address.

Here is a quick example. Without using a search engine, find a website which would be verbalized as “On Site Graphics.” Where did you end up? Did you find onsitegrafix.com? Most people probably won’t, which clearly demonstrates why you want to use proper spellings of words in your domain, at the very least as a redirect to your real domain.

Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.
Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand

Secure a .com
Don’t Hyphenate

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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