How to Turn Goals, Budgets and Expectations into Web Marketing Results
How do you know if your web marketing is successful? Easy: If you get more sales this month than last month then it works! Perhaps. In truth, that’s a pretty […]
Why You Need a Web Marketing Team, Not a One-Man Band
A good web marketer has to have a lot of knowledge and skills in a number of different areas, but that doesn’t mean that one person can do it […]
10 Keys to Successful SEO Client Management
There is an endless stream of information out there for web marketers to soak in. For a successful web marketer, education NEVER stops. But it takes more to succeed than simply […]
Which PPC Campaign Types & Platforms Should You Choose? (Search Vendors Edition)
You’ve got an online advertising budget. You want more of the right customers. But where should you go first, second and third? There are so many options available that it can be […]
Why Your SEO needs To Maintain a Separation of Powers
I’m not going all political here, but bear with me for a second. The United States government was set up with three branches of government, each with their own authority […]
Web Marketing is a Process, not a Project
Projects are often defined by a finite amount of work that needs to be done before it’s complete. A school project has some guidelines and a due date. A house […]
Who’s Responsible for Your Web Marketing Results?
When it comes to web marketing, someone has to be responsible for the results. The question is, who? I have a theory about that, and like most of my theories, […]
Why You Can’t Half @ss Web Marketing
So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I […]
SEO ROI is Never Satisfied . . . And You Shouldn’t Be Either
I was talking to a prospect the other day who got it. He understands that web marketing never ends.[inlinetweet prefix=”” tweeter=”” suffix=””] You can’t just “SEO” your website and be […]
Web Marketing Isn’t One Thing; It’s Every Thing
There are a lot of sub-sets under the big umbrella of web marketing. You have social media marketing, content strategy, conversion optimization, website design and targeted keyword optimization, to […]
The Road To SEO Victory is Paved with Patience
Everything about web marketing takes time to produce the results you want. We tell our clients that the best time to start prepping for Christmas is January! Why? because […]
3 Critical H’s of Successful Web Marketing
Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work […]
How To Win at Web Marketing: Invest More Than The Other Guy
There are two true components to successful web marketing. The first is the knowledge/skill component. Without that you’re dead in the water. But once you’re at the top of […]
The Secret Formula for #1 Google Rankings
Everybody wants ’em but nobody can tell you how to get ’em – #1 Google rankings. Until now that is! I’m spilling the SEO beans and answering the unanswerable question. […]
Social Media is Sucking the Life Out of My Business!
The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social […]