Marketers: When It’s OK to Say “I Don’t Know”
It has famously been said that there are three things we don’t know: The things we know we don’t know The things we don’t know we know The things we […]
Why Your Digital Marketing Team Needs to Be Both Deep and Wide
I read a post just the other day about whether a web marketing team should be wide or deep: Wide being the jack of all trades, master of none, […]
10 Common Life Principles to Apply to Your Digital Marketing
If you’re old enough to be reading this, you’ve undoubtedly heard most of the the nuggets of life wisdom I impart in my latest SEMPost article. But you probably have […]
5 Things to Focus on For Championship-Level Web Marketing
Not all keywords are created equal. You can rank #1 for a keyword, but if it’s one that doesn’t get many searches, what good is that? It’s like getting […]
6 Possible Starting Places for Your SEO Efforts
There really is no universal starting place for SEO, but you have to start somewhere, right? Without knowing your business or site, I can’t tell you where you should start, […]
Good Digital Marketing Goals Gone Bad: When It’s Time to Change Course
You may have heard this analogy before, but bear with me for a minute. If an airplane takes off and is only one degree off in it’s calculations, it may […]
Stop, Look and Listen: Let Web Marketing Data Tell the Story You Need to Hear
Stop: Everything Needs an Assessment Period There are very few things in this world that don’t benefit from a good rest. Most of nature takes the winter off, farmland often […]
Good Web Marketing Requires Good Listening
The role of a web marketer often entails telling the client what they believe needs to be done in order for the site to succeed online. But before an SEO […]
Web Design IS Web Marketing
Many people don’t realize this but web marketing doesn’t begin when website development ends. Too frequently companies finish their web design and then think about marketing the site on the […]
How and Why to Get Organized Before A Development or Marketing Project
When starting out on a new web development or marketing project, what are some of the most important things you need to get started? Is it the designs? The idea? […]
SEO Is Only A Sliver of the Web Marketing Pie
Success is never achieved by half-assing it. And web marketing is no different. Without putting too fine of a point on it, successful web marketing requires the whole ass. […]
Is Your Digital Marketing Failing Or Is it Just Your Website?
Not too long ago, a prospective client came to us because they wanted to get more leads and sales online.They were doing great offline, but their online conversions just weren’t happening, […]
Turn Your Internet Marketing Sprinkler Into a Firehose
A lot of businesses tend to focus on only one or two areas of web marketing. The reasons for this vary, but it often comes down to what they think […]
Solving the SEO Strategy or Budget Debate
Which comes first: Strategy or Budget for your SEO campaign? It’s not really a riddle, but it can seem like it. After all, a change in one can result in […]
Is Your Website Sick? Then Why Won’t You Take Your Meds?
Let’s just get this out on the table. If you want to know what your web marketing team’s biggest frustration is, it’s likely that you’re not giving them the tools, […]