For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge – communication. We fought with this hard for a while sitting in meetings and brainstorming realistic ways in which to communicate better with clients while balancing the hours we spend doing this with formulating and implementing strategies to get results.
Those of us in the SEO industry operate by some pretty simple principles. We’re in business to help clients succeed. Success can mean many things, but, to most businesses, every […]
One of the complaints I hear most frequently from new and prospective clients is that they have no idea what their previous SEO was doing for them. As the owner […]
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs. […]
Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others – visual statistically significant ad test results by time period. Check out the “how-to” in that post.
There is an odd phenomenon that I have noticed in the world of websites. There is a small, yet vocal, group of people that love crap! Time and time again, […]
A few months ago a long-time client of mine was launching a new site. They wanted us on board to manage the SEO efforts of the new site, so we […]
There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out […]
It’s amazing how much can get accomplished when you’ve got a good client and a good SEO working together. Unlike many other forms of advertising and marketing, the success of […]
I ran into a couple of unique situations a few months that really challenged me. Both had to do with unsatisfied customers demanding that we give them money back. Each […]
Several years ago I hired an individual to be a copywriter for me. He’d never worked in the SEO industry before and we had to do quite a bit of […]
We once had a client complain that they didn’t know if we were doing anything for them. I guess the ranking improvements they were seeing wasn’t enough of a clue. […]