As a B2B content marketer, I’ve worked on multiple projects involving buyer personas. After all, it’s impossible to convey an offer to ‘someone’ without actually knowing that ‘someone.’ Now, while […]
Hack. Marketer’s keep using that word. I don’t think it means what they think it means.
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us. I’ve been addicted to the show since the beginning, but after the January […]
The way consumers use internet searches is changing. It’s no longer enough to rank for a handful of keywords. Instead, we need to optimize with topics in mind. The new […]
Every potential customer on your site has questions. The purpose of your site is to answer as many of them as sufficiently as possible. If most of the would-be customers’ […]
For many businesses, online marketing has become the top priority compared to its offline counterpart. Marketing done online can be easily measured, with sophisticated analytics detailing levels of engagement to […]
This is an extension of tips I provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with 4 other […]
As bloggers, there are so many tasks demanding our time — creating the content, promoting it, engaging with readers — that measuring never gets enough attention, at least not beyond […]
Have you ever found yourself in a store, looking for something in particular, but you just can’t find it? Happens to me all the time. For the life of me, […]
Want the perfect headline that ensnares and enchants your audience? It’s not enough to be the perfect wordsmith. You’ve got to get scientific with it. Writing a compelling blog, article, […]
Why do you deserve to earn the business of your site visitors? That question is always the underlying premise in someone’s mind when they are deciding whether or not to […]
We all know it’s important that our websites answer questions. First, providing answers to questions gives visitors a fuller picture and understanding of what you offer. Second, it can help […]
It’s always easy to distinguish the difference between an upscale establishment and one that, well, isn’t. Upscale locations put a lot of effort and money in making their stores feel […]
Have you ever thought about the difference between a guest and a visitor? They are very closely related in meaning, but each has a unique definition.
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]