How Not To Ruin Content With SEO
There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using […]
Discover Proven Money-Making Results for PPC Text Ads…Guaranteed
I’ve started powering through David Szetela and Joe Kerschbaum’s new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers. Although it’s about classified ads, you can pull direct correlations to apply to your PPC text ads when advertising on search engines. Really, search engine results pages (SERPs) are just like classified ads except the page is digital instead of paper.
Be Remarkable: Take That Idea and Own It!
Every once in a great while, someone comes up with a stellar marketing idea. And, it’s not long until that idea is copied, tweaked, washed, rinsed, and repeated. Even now, […]
5 Clichés That Make You a Better SEO
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are […]
Don’t Let Good Content Die – 4 Ways to Keep It Alive
Much like life, websites have to adapt over time. When they don’t, they risk becoming stagnant, outdated, stale, and boring. As times change, so should your content. Content that was […]
How to Ensure Your Website Gets Some Action
When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it’s your content that is going to either make it happen […]
How to Train Your Content to Get Your Audience’s Attention
In my last post, I talked about training your text to “engage”, “inform”, “speak” (call to action), and “convert”. The first step is to make sure the content doesn’t overstay […]
Take Your Online Business to New Heights With the Display Network – Part 5
Google’s Display Network has two types of targeting options. The first, automatic placements, we’ve talked about already. This is where you create keyword-themed ad groups and Google makes your ads eligible to appear on web pages whose content theme matches the theme of the keywords in your ad group. Now, we’ll talk about the second – managed placements.
How to Train Your Content Not to Overstay it’s Welcome
We don’t often realize this, but we can train our website content to do tricks. Unfortunately, most website content just lays around all day. This is why you see high […]
They Got Dibs! Make Your Audience Your A-Girl
I remember the first day back at my sophomore year of college. It was the weekend before classes began, and the new students were moving into the dorms. There were […]
How to Write Content That No One Else Has
One of the most important things business owners often fail to do is to make their website remarkable. It really doesn’t matter what industry you’re in or how many other […]
Who Told You THAT Was a Good Keyword?
Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. Generally, […]
It Isn't "Old School SEO" If It's Just Nonsense SEO
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the […]
How Using Lots of Keywords Can Help You Focus On One Keyword
If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what […]
Take Your Online Business to New Heights with the Display Network – Part 2
Man, getting traffic can be so easy…. and dangerous to your bottom line. The truth is, there is an art and science to getting traffic just like any other vocation. It takes skill and knowledge to be successful. So, when it comes to utilizing the Display Network, you need to gather the knowledge that is going to enable you to use the tool correctly to accomplish your goals.