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user friendly content

9 (+1) Tips For Writing User-Friendly Content

This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]

Posted on by Stoney G deGeyter
understanding searchers needs

Using Keyword Research To Understand Searchers’ Needs

If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]

Posted on by Stoney G deGeyter
product research with keywords

Keyword Research is Product Research

Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]

Posted on by Stoney G deGeyter
low search volume keywords

Why It’s a Mistake to Ignore Low-Searched Phrases

Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]

Posted on by Stoney G deGeyter
increase content value

Keywords are for Adding Value Not for Adding Content

Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.

Posted on by Stoney G deGeyter
quick competitor analysis

The 30-Minute Competitor Analysis

Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]

Posted on by Tyler Thursby

3 Ways To Create Value for Your Site Visitors

Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]

Posted on by Stoney G deGeyter

Keywords Are For Conversions, Not Clicks

One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]

Posted on by Stoney G deGeyter
Keyword sorting

The Ultimate Keyword Sorting and Organization Spreadsheet

Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, […]

Posted on by Stoney G deGeyter
Keywords Are No Longer Relevant

SEO Red Flag: “Keywords Are No Longer Relevant”

Let’s call this the biggest web marketing lie since Google rolled out the Hummingbird algorithm in 2013! Google and other search engines are getting better and better at understanding human […]

Posted on by Stoney G deGeyter

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