Hack. Marketer’s keep using that word. I don’t think it means what they think it means.
To the untrained eye, a keyword typed into the search bar at Google or Bing is just that: a keyword. But the shrewd marketer understands that every phrase used to […]
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site […]
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]
One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]
Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, […]
Let’s call this the biggest web marketing lie since Google rolled out the Hummingbird algorithm in 2013! Google and other search engines are getting better and better at understanding human […]