Everything You Need to Know About The Meta Keyword Tag
Yesterday I posted some thoughts on When, Why and How to Construct a Meta Description Tag. While it’s relevance in terms of rankings is rather limited, there is still some […]
Website Architecture Questions Answered, Part V
Continuing my Q&A series on Website Architecture, these questions were presented to me before and during my webinar of the same topic. We have some more good questions and answers […]
What Does a Title Tag, Title Tag and Title Tag Have In Common?
This is one of those Basic SEO posts, that I feel silly writing about because “everybody knows” this information already. But then I look at websites of prospects and I […]
Small Business Marketing Unleashed: Day Two Wrap up
I am a day behind on getting this out for the day 2 of Small Business Marketing: Unleashed, but better late than never. Day 2: Workshops The day was kicked […]
How to Prevent SEO Bloat from Overcrowding Your Marketing Campaign
Over the past few weeks, I’ve been reviewing optimization work performed by my team as well as many of our client’s competitors. I’ve been studying the quality of the optimization […]
trackur Online Reputation Monitoring Tool
I’m big on reputation management tracking. I have well over 50 Google alerts set up at any one time. I track my own name, company name, blog name, names of […]
How Analytics Can Help You Debunk a Perceived Failure (or Not)
Problem: Client says that site traffic and sales have decreased since starting SEO campaign. You know that since taking over SEO you have eliminated hundreds of pages of duplicate content […]
How to create a Negative Keyword list
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit […]
Re-Evaluate Past PPC Success For Future Success
In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had […]
5 Questions to Help You Plan and Organize Your PPC Accounts
Planning and organizing are often overlooked aspects of PPC accounts. A retailer knows their product inventory and wants to sell it online. Let’s say they sell sporting goods, everything from […]
Team Reading List 2.8.08
SEO Makeshift Anchor Text… Link Title Attribute vs Image Alt Tags: Which is Better? Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites Create Forms in Google Docs Spreadsheet Optimizing […]
My Most Awesome Conversion Rates
Last week I talked about my awesome Click-Through-Rates, so this week I pulled together some impressive conversion rates… These screen shots are month to date as of 10:00am, Tuesday, January […]
Team Reading List 1.28.08
SEO Redirects: Permanent 301 vs. Temporary 302 How Search Engines Work Copywriting The 5-Step POWER Copywriting Method Weakness is Strength (Sometimes) 6 Causes of Procrastination – Kicking The Habit Social […]
Wikipedia vs. Google: The Authority War May Soon Erupt
I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Google’s Knol aims […]
Learning and Teaching PPC
The true title should be “I Love My Job” … not so much because it is Pay-Per-Click, but more so because I am provided with the tools to do my […]