Everything I Know About SEO I Learned in the 80s
There was no commercial internet in the 80’s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about […]
Try a Little SEO Romance
I was thinking the other day about how influencing search engines is like influencing people. Short of brute force and absolute control, you can’t force anyone to do your bidding. […]
The 12-Step Program for Online Marketing
The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step […]
How to Turn a Negative SEO Experience Into Success
Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in […]
What Do You Expect Your SEO Expert to Know?
It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see […]
Image (Not Rankings) Matter in SEO
In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they […]
5 Clichés That Make You a Better SEO
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are […]
It Isn't "Old School SEO" If It's Just Nonsense SEO
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the […]
SEO With Google Webmaster Tools – Part 5: Diagnostics
We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This […]
SEO 101 – Part 3: Everything You Need to Know About Meta Description and Keyword Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 2: Everything You Need to Know About Title Tags
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Rankings Change. (Here's How to) Deal With It! Part III
There are three primary things that factor into search engine ranking changes. 1) Your site changes, 2) a competitor’s site changes, or 3) a search engine algorithm changes. I’ve already […]
Rankings Change. (Here's How to) Deal With It! Part II
Search engine rankings are always in flux. In my last post I mentioned three things that can cause your search engine rankings to change. 1) Your site changes, 2) a […]
Rankings Change. (Here's How to) Deal With It!
Many small businesses owners keep a more watchful eye on their search engine rankings than a Trekker keeping up with the timeline changes in the Star Trek universe. Search engine […]
5 Search Engine Ranking Killers You Want to Avoid at All Costs
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many […]