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Creating Usable Sitemaps for Visitors & Spiders

This is part of the┬áTotal Usability Series┬áthat was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]

How to Create Better 404 Error Pages

Simple errors such as a “404 page not found” in large quantities can make search engines believe a site is not complete or under construction. As a result, they may […]

One Simple Step to Building Credibility

I’m going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article […]

The Power of .Htaccess

I began my career in SEO as a marketing student, not a programmer. During the past few months, however, I feel like I’ve jumped headfirst into the world of HTML, […]