Creating Usable Sitemaps for Visitors & Spiders
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
Changing URLs? You’d Better Have a Really Good Reason!
For years, SEOs have cautioned businesses against changing their site URLs for “SEO” purposes. Ever since web marketers believed keywords used in URLs carried weight in the algorithm, there was […]
How to Create Better 404 Error Pages
Simple errors such as a “404 page not found” in large quantities can make search engines believe a site is not complete or under construction. As a result, they may […]
Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 3 of 3)
This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of […]
SEO 101 – Part 16: Everything You Need to Know About Building Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 14: Everything You Need to Know About Link Anatomy
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
SEO 101 – Part 5: Everything You Need to Know Domain Names
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
One Simple Step to Building Credibility
I’m going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article […]
How to Move to a New Domain With Minimal Ranking Loss and Downtime
Moving your site to a new domain is remarkably similar to moving to a new physical address. In some cases it’s much easier, you don’t have to pack up, or […]
An Absolute Pointless Custom 404-Error Page
The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through […]
The Glory of Absolute Linking (As Opposed to that Relative Linking Crap!)
There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some […]
Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss
In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet […]
Q&A with Max Speed: Domains, Redirects and 404’s. OMG.
I don’t know about you but I’m glad to be back to work after such a long weekend. I don’t do well over long weekends. Mostly because I’m extremely lazy […]
The Power of .Htaccess
I began my career in SEO as a marketing student, not a programmer. During the past few months, however, I feel like I’ve jumped headfirst into the world of HTML, […]