February 2008 Round Up
Most Read Posts: The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter Social Media Marketing is Branding, Stoney deGeyter Surviving Through Business Droughts, Stoney deGeyter The Anatomy of […]
A Conference Schedule for Me And A Discount Code For You
I always wait until the last minute for these posts. I get so busy preparing that they just sneak right up on me. I forget that people need time to […]
Link Building Secrets Revealed by Top Linking Experts. First Time Ever!
What happens when you ask some of the world’s foremost link building experts to dish out one of their most guarded secrets to the world in a single collaborative effort? […]
Business Lessons from Celebrity Apprentice (Ep 9)
The task for this episode of The Apprentice finally offered a true business related task that didn’t let the candidates rely on star power or the pocket books of their […]
How Analytics Can Help You Debunk a Perceived Failure (or Not)
Problem: Client says that site traffic and sales have decreased since starting SEO campaign. You know that since taking over SEO you have eliminated hundreds of pages of duplicate content […]
How to create a Negative Keyword list
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit […]
Are you Just Selling a Product or Are you Selling Yourself?
There are two important questions that every business needs to be able to answer: What’s in it for me? and Why should I buy from you? The first questions, when […]
Business Lessons from Celebrity Apprentice (Ep 8)
The QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything new. And since there were no real fireworks to speak […]
Write for The Three Types of Readers
It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is? If you write […]
Code Monitor Page Spy Tool Works (Again)
We’ve finally been able to work out (most of) the bugs from CodeMonitor. For our users out there I apologize profusely. I know the darn thing has been broken for […]
How to Uncover the Fundamental Information Necessary To Plan A Strategically Successful SEO Campaign, Part III
Audio feed[audio:https://www.polepositionmarketing.com/emp/blog-audio/seo-site-review3.mp3] When putting the framework for a solid optimization campaign, you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of […]
Re-Evaluate Past PPC Success For Future Success
In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had […]
FREE E-Marketing Performance E-book, Inquire Within
I’m planning to update my EMP book soon, and by soon I mean sometimes before the next decade (it’s only two years, people!) So with that in mind I thought […]
Business Lessons from Celebrity Apprentice (Ep 7)
Thursday sported an episode of The Apprentice that was absolutely fantastic while at the same time pretty depressing. It was, in essence, classic reality show material. While that makes for […]
Team Reading List 2.15.08
Copywriting Copywriting: What to include? What to leave out? Improve Your Blogging by Understanding Copywriting Web Copywriting Fundamentals Search Engine Optimisation Copywriting – the Top Ten Pitfalls and How to […]