Searching for Better On-Site Search Usability
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
SEO Job Knowledge Interview Question #11: Name Regular SERP Features
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
Thinking Beyond Search In An AI World
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
Why Structured Data Implementation Should Be A Standard Part of SEO
Structured data is text-based organization of information in the code of your website that helps search engines clearly identify events, organizations, restaurants, products, and more. In other words, it makes […]
What is Website Authority, and Why Do You Need It?
Building up a website’s “authority” has been a focus of web marketers since Google rolled out their first algorithm built around links. Prior to that, SEOs focused almost exclusively on […]
What is Negative SEO and How Can You Prevent It?
You’ve probably heard of the term “negative SEO” used in the online marketing world. But what is it and how does it affect you? How do you know when it […]
Tomorrow’s Search Engine Algorithms Matter More than Today’s
As an SEO, we always have to keep one eye on the customer and one eye on the algorithm. While doing things for the customer makes perfect sense, we still […]
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Are you afraid to upgrade your URLs because of the potential loss in link value and search engine rankings? That’s understandable. Even when you use the proper 301 redirect, you […]
The Road To SEO Victory is Paved with Patience
Everything about web marketing takes time to produce the results you want. We tell our clients that the best time to start prepping for Christmas is January! Why? because […]
PPC Can Improve Your Organic Rankings, But Not How You Think
Despite some antecedent evidence to the contrary, Google will not give you an organic ranking boost if you run pay per click (PPC) ads. Nor will they reduce your organic […]
XML Sitemaps: To Submit or Not to Submit?
Submitting an xml sitemap to Google via Webmaster tools can be a great way to get Google to spider all your pages quickly. But before you go and hit that […]
Use Structured Data to Get Found on Local SEO
The use of structured data started long before local search engine optimization became a big deal, but using structured data for natural optimization is far less essential than for the […]
SEOs Don’t Rank Websites. That’s Google’s Job.
The recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any […]
A Simple Overview of Meta Tags
It always amazes me at the number of people I come across who equate SEO with “adding keywords to meta tags.” As if SEO is a bag of magic beans […]
SEO Kung-Fu or SEO F-U?
What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a […]