Types of Keywords to Avoid
I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. […]
How to Get Search Engine Rankings in 2014
Experience: Does Your SEO Company Have What It Takes?
“We do not learn from experience…we learn from reflecting on experience.” ― John Dewey As an experienced sales rep, I came into the SEO world a relatively short while ago. Although […]
“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie
While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these […]
SEO is a Partnership, Not a Solo Endeavor
Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible […]
Assembling the Big SEO Puzzle One Small Piece at a Time
I’ve always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site’s architecture, for the most part, successful […]
SEOs Don’t Rank Websites. That’s Google’s Job.
The recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any […]
Ask the Pit Crew: Why Aren’t People Buying on My Site?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
SEO All Over All Over Again, Again: Part II*
Ever notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve seen time and time again, […]
Yeah, But… [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaper
Everyone likes to bargain shop. We don’t like paying “full price” for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really […]
My Big Fat Rookie SEO Mistake: 4 Ways to Avoid an SEO Disaster of Monumental Proportions
We’ve all made mistakes. I made a big fat rookie SEO mistake–I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, […]
Yeah, But… I Can’t Afford SEO!
In many ways I’m an extremely budget-conscious person. I don’t like spending money when I can get the same thing cheaper and just as easily. But, over the years, I […]
Final Lap: Great Reads for the Week Ending Sept. 13
Several members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk […]
Final Lap: Great Reads for the Week Ending Sept. 6
Another week, another article in the digital marketing world mentioning Star Trek! Thanks to Orbit Media’s email yesterday, I learned there are 7,983 people on Twitter with the term “Star Trek” in […]
Not Following Your SEO’s Recommendations Is Like…
Several months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs […]