As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]
A well-written title tag (and meta description) can have far more value than just helping you achieve top search engine rankings. It can help you move visitors from the search […]
Originally published December 4, 2012, updated January 15, 2016 Whether you are optimizing your website for search engines or your site visitors, heading tags are an important aspect of your […]
I’ve always shied away from using company names in the title tags of web pages. I always figured that the title tag was just too valuable of a piece of […]
When using images on your website, consider adding text to the image title attribute. This title text often appears when the visitor hovers their mouse over the image making it […]
This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of […]
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That’s because, while I’m sure the movie has some funny scenes, it just didn’t have the […]
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what […]
People who believe that SEO is the devil’s work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, non-christian music is demonic […]
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
When you’ve been writing about SEO as long as I have you sometimes feel that you’ve run out of things to say. We forget that there is always someone new […]
Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of […]
When providing SEO advice on the topic of website design, we often warn against placing important content into images. This is because search engines can’t read images like a person […]