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6 Quora Tips to Drive More Traffic Overnight

Over the last 3 months, I’ve driven 3,375 visits from Quora. More importantly, these visits ended up in 144 forum submissions on our website.   Quora is an extremely powerful question […]

How Social Correlation Impacts SEO

  Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s […]

Get Higher-Ups to See the Value of Your Online Efforts

It doesn’t need to be said that the higher-ups mostly care about getting more of what they want to happen to actually happen. If you can show that it is happening and that giving you more money will make it happen more, then you’ll most likely get more money to make it happen more. Getting the budget you need can seem like rocket science, but it’s really not. If may not be easy, but it is simple.

PPC News and Notes – Mobile and the Future of Display Advertising

Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.