SEO First, Web Development Second
The thought that you should SEO your site before you even develop it seems counter-intuitive, and in many ways, it is. But, not entirely. I’ve been an SEO for over […]
Where Your IA Is, There You Will Be Also
I’ve been doing a lot of Information Architecture (IA) work for clients over the past few months, and each time, I can’t help but think, “Why didn’t we do this […]
You WANT Rankings, But What Do You Really NEED?
SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. […]
Silos, Architecture, and Linking…Oh My!
The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning… when the website is just a […]
SEO 101 – Part 7: Everything You Need to Know About Site Architecture and Internal Linking
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how […]
Putting SEO Frosting on a Website Dung Pile
A little over a year ago I wrote an article about how sometimes you have to break a website in order to fix it. This isn’t always the case in […]
The Contruction of an Optimized Web Page
In my post a week ago I discussed how to build an effective website that promotes your products and services. In this post I want to zoom in even further […]
Just Going Online? How to Budget for Web Success
It wasn’t all that long ago that people in my industry had to convince business owners of the value of going online. For the most part those days are past. […]
Q&A: A Few Things You Need to Know About Site Architecture
Website architecture is one of the most important aspects of creating a search engine friendly website. Below are just a few questions I was asked recently on the topic of […]
Big Project/Small Budget: Where to Begin Your SEO Campaign
Many businesses owners focusing on SEO for the first time, especially those with limited budgets, can often find themselves caught like a deer in the headlights wondering just where and […]
The Best Damn Web Marketing Checklist, Period!
Marketing a website isn’t particularly difficult. It’s usually just a matter of knowing what to do, how to do it, and having the skills and time to get it done. […]
SEO is an Orchestra, Not an Instrument
While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to […]
Website Architecture Questions Answered, Part VII
I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This […]
How to Create Effective Site Navigation that Leads Visitors to Your Most Important Content
When performing a site architectural review, one of the first things I look at is the site’s main navigation elements. This includes top, side and footer navigation. Together, they all […]
Website Architecture Questions Answered, Part VI
This is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during he presentation I was submitted over 70 question and each […]