While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling and US jobs […]
Every time I hear the phrase “content is king,” I cringe. That phrase is probably the second most over-used cliche in the SEO industry – right behind “SEO is dead.” Yet, […]
As an SEO, I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search engine algorithms for temporary gains. There is a lot that […]
A key pillar of content marketing strategy is to identify your target audience (persona) and create quality content that’s specifically tailored for that audience. However, it never hurts to hedge […]
Several years ago I wrote an article declaring that content is dead and community is king. What’s most interesting about the article is that it contains zero references to Facebook […]
There is a lot more to optimizing a page of content than just having an SEO research and throw in a bunch of keywords. The SEO “review” of content should […]
A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand […]
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re […]
Engaging in proper site SEO isn’t about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization […]
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. […]
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation […]
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. […]
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about […]
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
If you’re among the uninitiated with content marketing and feeling the pressure to ‘just do it,’ there are scores of excellent books, webinars, e-books and blog posts for your learning […]
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