Yeah, But… My Sister Writes the Content
Unfortunately, website content is often an afterthought. Or, a business website is started with every intention of “improving” the content sometime down the road. Or, you may have graciously accepted […]
3 Steps to Research & Define Buyer Personas
Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]
Final Lap: Good Reads for the Week Ending May 17
Ah, YouTube. You never know what you’re going to find! This week I discovered a little treasure from the 60’s featuring my boy Leonard, the original Spock. Everyone is aware […]
5 WordPress Settings Every New Blogger Should Know About
WordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty […]
Blogging Platform Options: Free vs. Hosted. Which Is Right For You?
When deciding which blogging platform you’re going to use, one of the first questions you’re faced with is whether to host it yourself or go with a “free” version that […]
Five Questions You Need To Ask Before Selecting a Blogging Platform
There are a lot of blogging platforms out there. A lot! Blogging is a powerful medium for communication, relationship building and social media strategy, so it makes sense that there […]
Final Lap: Top Reads for Week Ending Jan. 11
Last week, our mojo-gushing link builder wrote ‘Always Be Reading’: the Link Builder’s Mantra. Funny thing is, we all have this mantra at the office. So, what have we been […]
Does Your Audience Write Your Blog? They Should.
Every good politician comes fully equipped with a speech writer to help them craft their message. We know this, but when these political figures get up and deliver the speech, […]
Good Inbound Marketing Reads (and a Bonus) from the Week of November 26
At Pole Position Marketing, we’re one heck of a smart team. Some of it’s just natural ability. The rest is because we read smart stuff written by other smart people […]
Final Lap for November 16: Our Favorite Reads This Week
If you’re not growing in your profession, you’re stagnating. That’s why we keep learning, learning, learning about inbound marketing! Here’s a wrap-up of the best stuff we’ve learned this week…
The Narcissist’s Guide To Blogging
I’m convinced that all bloggers are narcissists. Not in the when-I’m-president-I-will-fix-the-world kind of way. Much more subtle than that. But nonetheless, bloggers write expecting people to care about what they […]
‘Sex with Data’ and 10 Other Intriguing Phrases Heard at Content Marketing World
True word nerds geek out when they discover scintillating phraseology. They store up fresh words and ideas, turn them over and over in their minds and look for an opportunity […]
Make Sure Content Is Never an Afterthought
I’ve been working the field of web marketing for more than 14 years, and it never ceases to amaze me when I come across a website with poor content. Yet, […]
How to Measure Content Reach
No matter how creative the content, the nitty gritty is still in the numbers. At the end of the day – and, more importantly, in the thick of a content […]
Feed the Penguin Good PR
A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an […]
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