Want Conversions? Give a Little to Get a Little
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can’t seem to get a […]
Content Marketing World Dénouement: Five Challenges to Chew On
When more than 600 professionals in marketing, advertising and PR get together in the Rock and Roll Hall of Fame City, you know the event is going to be a […]
Does Your Content Know Where Your Audience Is?
One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won’t know who you are trying […]
How the Small Business Can Build a Blog Without Blowing the Business
I don’t consider myself a real blogger. To me, real bloggers don’t have jobs, they just get paid for writing about their opinions. Kinda like journalists. I’m just a small […]
How a Little Blogging Can Make a Big Difference for the Small Business
Whenever a new medium emerges and becomes the “it” thing. Everyone flocks to it until the next shiny thing comes around and then that becomes the new “it.” Inevitably, those […]
Go Blog Yourself Step 8: Do It Right and Do It Again
Each blog post you write should leave your readers fully satisfied. Like sex, a good meal or even a good TV show, each blog post must be enough to leave […]
Go Blog Yourself Step 7: Give Them More Than They Came For
There is an old adage that says you need to leave people wanting more. The essence of this is to make sure you don’t give so much that your audience […]
Go Blog Yourself Step 6: Keep Them Interested
Having a good headline, a good article and even a good-looking site isn’t always enough to maintain an audience. To keep people coming back to your blog day after day […]
Go Blog Yourself Step 5: Be Easy On The Eyes
It’s just a fact of life, good looking people get more attention. We walk through the checkout line in the grocery store and see half a dozen magazines filled with […]
Go Blog Yourself Step 4: Reveal the Goods
You have a good idea for a blog post, but getting people to keep coming back and reading day after day takes more than a good idea. You have to […]
Go Blog Yourself Step 3: Have a Good Pick-Up Line
Go Blog Yourself Step 2: Know What They Want To See
In Step 1 of the Go Blog Yourself series I discussed the need to know more about your audience. If you want to get someone’s attention you have to know […]
Go Blog Yourself Step 1: Know Who's Looking
Most bloggers start by their blogs by writing about business or personal things hoping that they will attract an audience from their day to day musings. With each post they […]
Go Blog Yourself: Writing Your Blog Posts with Pen in Hand and SEO In Mind
As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to […]
Content or Community, The Red Pill Or The Blue?
In my last article I declared that content was dead and community was the new king online. The title of that post was a bit of an overstatement which wasn’t […]
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