Critical Blog Setup Steps to Take Before You Ever Write a Word
So you’ve picked a blog platform and are ready to hit publish on your first blog post. Whoa, Nelly! We think you’ve missed a few steps. Before you ever put […]
When to Use PDFs Over Standard Web Pages
As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]
3 Key Marketing Lessons Businesses Can Learn from that Extra Gum Commercial
Remember that Extra gum commercial, the one that made everyone cry? (Don’t lie, I know you did.) Boy meets girl, falls in love, etc., etc.? Turns out, it wasn’t just a […]
Review: Content, Inc., by Joe Pulizzi
The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]
Burning Content Marketing Questions Answered: Content Marketing World Preview
I’m honored to once again be invited to moderate at Content Marketing World. Like last year, I was asked to answer several questions for Content Marketing Institute’s series of preview posts. […]
Step-by-Step PDF Optimization & Compression
Is some of your content in PDF form on your site rather than a standard web page? That’s fine–there are some situations where using a PDF is preferable to a […]
How to Make Calls-to-Action Great Again!
In order for any page to be effective at driving visitors to your goals–whatever those are–every page must have an actual call-to-action that compels them forward. You’d be surprised how […]
5 Cool Ways to Exponentially Boost Your Content Reach
It’s tough to get noticed on a crowded platform, especially when your rivals are given access to the same tools as you. Such is the case on social media, where […]
The Most Important Thing Your Website Must Do – And How to Do It!
So there are like a million things your website needs to accomplish. It has to have the right optimization to get people there in the first place. It has to […]
Your Website Should Be a Journey, Not a Destination
“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]
Web Pages Need More than Content. They Need A Message
Before writing content for your website, you need to think about the message you want to convey. Not just the overall message or theme of your website, but the message […]
Forget Keyword Optimization, What About Visual Appeal?
Anyone who has spent time perfecting landing pages for PPC or other ads knows that it’s not just the content that determines the success or failure of the page. In […]
Powerful Visual Content to Keep You From Getting Left In the Digital Marketing Dust
Over the past few years, there has been a surge in the utilization of visual content, and for good reason. Humans respond positively to images – 70% of our sensory […]
3 Content Marketing Tips For Newbies
I was asked to provide three content marketing tips by Beacon for a roundup post. Here is my response. Check out the whole article with advice from 17 other experts such […]
How to Use Content Strategy to Amplify Your Digital Marketing
We’ve all heard the familiar cliches associated with digital marketing: Content is king. SEO is dead. We’re all publishers now. In a sense, these are all true. The important thing, though, is […]
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