I recently answered a question on LinkedIn with an ultra-cool strategy that we’ve recently implemented for our client’s PPC ads that you may be able to benefit from. Here’s the question and my answer.
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select […]
Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
Here’s the latest news in the world of paid search (ppc) marketing so that you can stay ahead of your competition and make more money.
I’ve always been an SEO guy. I like getting into websites, optimizing for keywords, fixing problems and then watching the rankings climb. Because SEO is relatively so inexpensive compared to […]
When it comes to Web marketing strategies, sometimes it’s difficult to know where to start. A question we hear often is: Should I start marketing my website with search engine […]
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze […]
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should […]
There is something you need to know about your target audience. They’re lazy. We’re all lazy. Most shoppers/searchers follow what is called “The Principle of Least Effort.” Here’s an excerpt about this principle from Wikipedia…
This principle states that an information seeking client will tend to use the most convenient search method, in the least exacting mode available. Information seeking behavior stops as soon as minimally acceptable results are found.
Google has created a new tool to help you correlate search trends with any other data you might want to throw in. It takes a look at your trending pattern and shows matching patterns. You enter a data series and get back a list of queries whose data series follows a similar pattern. You must remember that correlation doesn’t necessarily equal causation, but can likely find some great insights here into search strategy.
What I’m about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money. It’s simple, but not well known and not widely practiced. Most of your competition isn’t doing it. This is why you should be. Really, I should not be telling you this. I should really keep it to myself. Maybe I’ll just write about organizing your campaigns or how you shouldn’t run search and content ads in the same campaign. Been there, done that. Shoot. Then again, it should be ok. Most of you will follow the principle anyway, so I should have nothing to worry about. 🙂
Until now, the only information a user had on a search results page to decide where to click was the 135 characters in the ads. This led to many advertisers getting away with bad post-click marketing as long as they wrote great ads. Not any more. Advertisers can no longer hide behind the click. Now, users can hover over an ad and see a preview of the landing page with snippets of real text to see how closely it relates to what they’re looking for.
Marketing on the web is demand-driven. Searchers are looking for answers. The best way to dominate the game is to become the best answer to their questions. This is why it’s important to do dynamic keyword research instead of static keyword research. It’s also why you don’t copy and paste the same ads into all of your ad groups talking about yourself and what makes you great.
In an effort to improve relevance on the web, Google is utilizing searcher’s relationships. A new button in search results enables signed-in searchers to get recommendations on search results pages and websites from the people they are connected to through their Google profiles. Google is saying it won’t affect how quality score is calculated. But, it does affect quality score because if the recommendations improve CTR, then your quality score improves.
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?
We are here to help! Contact us today to get your questions answered right away.
Contact Us