The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Keyword Research is Product Research
Every business should periodically take stock of their current products (or services) to make sure that what they offer is meeting their customers’ needs. But it’s not just the needs […]
Why It’s a Mistake to Ignore Low-Searched Phrases
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
How Keyword Research Helps You Read Customers’ Minds
Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
Make Your Ecommerce Site Stand Out In Search With Schema Markup
Over the past couple of years, we’ve seen SEO shift its focus away from traditional “ranking issues.” Not only is there an increased focus on usability and conversions, but search […]
Keywords are for Adding Value Not for Adding Content
Let’s get one thing straight: Keywords–and keyword optimization–are not about adding content to your site. The most important purpose of a keyword is adding value.
Thinking Beyond Search In An AI World
This is an answer I contributed to the Monetize article “50 SEO Experts Roundup — Where Should We Focus Our Efforts in 2017.” Artificial Intelligence is the next big thing in the […]
2017 Keyword Optimization Tactics You Need to Know
In the past twenty years, I’ve seen a lot of changes in digital marketing, but none more profound than what we’ve seen in the past five years. Which is strange […]
Want to Know How Much SEO Should Cost? Count the Number of Pages on Your Site
Over the past several weeks, I’ve been investigating some SEO lead generation services. I was curious about how these services worked and what kind of leads they produced. I can’t say […]
Book Review: SEO for Growth by Jantsch & Singleton
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
Overcoming the Duplicate Product Information Dilemma
Let’s face it. If your website consists of products that you buy from other manufacturers, you have a uniqueness problem. Not-so-ironically, you’re not alone. The hundreds of other sites selling […]
Beware! What Your Developer REALLY Means When They Say They’ll Optimize Your Site
When a web developer tells you they will optimize your website, watch out! What they really mean is they will make your site search engine friendly. But that’s not the […]
Clean Your Litter Box: Use Search Optimized Canonical Urls
Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]
Do Organic Search Rankings Matter? It’s Complicated.
If you haven’t already heard, rankings are a thing of the past. Yep, you read that correctly. (If this makes you furious, keep reading.) It used to be that organic […]
Two Steps to Make URLs Search Friendly AND Optimized
If you’ve been following along with this blog at all, you’ll know that I see a distinction between making a site search engine friendly and making it search engine optimized. This […]
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