Every Webpage Needs a Canonical Tag. Here’s Why:
I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]
The 30-Minute Competitor Analysis
Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]
4 Critical Flaws in Keyword Research Tools and How to Overcome Them
When many marketers approach keyword research, one of the first things they do it turn to Google Keyword Planner or a number of other popular keyword tools. While these tools […]
Yes, You Can Boost SEO with CTR (3 Crucial CTR Tips)
There are some obvious reasons why Click-Through Rate (CTR) is a crucial measurement to track. For starters, it’s a good way to monitor whether or not you’re getting sufficient visibility […]
13 Ways to Use Keyword Research Today [Infographic]
If I had a quarter for everytime I heard that keyword research was no longer relevant…
Turn Your Rented Search Rankings Into a Long-Term Lease
The search engine rankings you have today, or those you get tomorrow, will always be temporary. Google is always looking for the best tenants to hold those top positions, which […]
How To Use Keywords To Create a Better Experience On Your Site
Keyword research is quite often the starting point for any digital marketing campaign. Keywords affect everything from the design of the website to its messaging, navigation, and content. If you’re […]
User Experience Trumps SEO…Most of the Time
I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]
Product Pages Not Converting? Here’s Why
If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]
Entice More Click Throughs With Super Compelling Title and Description Tags
A well-written title tag (and meta description) can have far more value than just helping you achieve top search engine rankings. It can help you move visitors from the search […]
3 Ways To Create Value for Your Site Visitors
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]
Does Your Site Content Meet Visitor Needs?
Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]
Keywords Are For Conversions, Not Clicks
One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]
Search Engine Friendly vs Search Engine Optimized
Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]
There is No SEO Without UXO
I’ve written a lot in the past about how, in order for SEO to be effective, it needs to work in concert with other digital marketing focuses such as social […]
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