Prevent Domain Name & URL Issues From Crippling Your Online Marketing
“What will our domain name be?” is one of the first things people ask themselves when taking their business online. Or at least it should be! If your business name […]
Why Structured Data Implementation Should Be A Standard Part of SEO
Structured data is text-based organization of information in the code of your website that helps search engines clearly identify events, organizations, restaurants, products, and more. In other words, it makes […]
How Keyword (Ir)Relevancy Can Undermine your Optimization Efforts
Optimization of content pages often starts with keyword research. However, compiling a list of keywords to optimize has little value if you ignore keyword relevancy. Optimizing the wrong keywords the […]
Achieve, Maintain, & Maximize Search Rankings By Focusing on Just One Thing
A big focus on the SEO side of digital marketing is on getting top search engine rankings. And all too often in the race to achieve first page placement, marketers […]
Why and How to Make UX Part of Your SEO
SEO has come a looooong way since I started in this industry in 1998. Many of you will remember the days when optimization was as easy as getting the keyword […]
Ask the Pit Crew: What is SEO vs. SEM?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
How On-Site Experience Matters to SEO
One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]
How to Build Website Navigation Using Keyword Research
Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]
What Companies REALLY Think of SEO – Analyzing Clutch’s SEO Survey Results
I’ve been in SEO for more than 18 years now, so it surprises me that a number of companies still aren’t seeing the value in SEO and digital marketing in […]
Site Speed Slowing Down Your Web Marketing Efforts? Here’s What You Need to Know
Site load speed has become an important part of the website optimization processes. Unlike certain scaling issues, such as site authority or on-page optimization, load speed is probably best viewed […]
Maximize the Value of Search Engines’ Rented Space
Getting the top rankings in Google is usually cause for great celebration. But achieving the top spot on Google doesn’t mean you are done. You then have to worry about maintaining […]
Duplicate Content Isn’t a Penalty, but It Is a Problem
People often talk about duplicate content penalties, but in reality there is no penalty whatsoever for having duplicate content on your site. It’s really just more of a self-inflicted wound. Let me […]
Turning the Tables, Gramovox SEO Audit
I’m an “old soul” who’s addicted to music. I had a record player growing up. It was a cheap plastic one, but I have fond memories of listening to my […]
Every Website Has a History That Help Tells Its Future
You’ve heard it said that unless you know where you’ve been, you won’t be able to figure out how to get to where you’re going. Or something like […]
The Ultimate Keyword Sorting and Organization Spreadsheet
Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, […]
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